As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi
That’s a wrap! Curtain has come down for the final time @ the 2010 IPFF. Be sure to watch for our big changes for the 5th fest in May 2011!
Tonight @ 8: our main event: Surfing with the Devil, plus Q&A w/ filmmaker Alexander Klein. FREE in the MCC Theater! See you there!
Tonight’s screening of City of Borders has been canceled because of a shipping delay. Please join us at tomorrow’s… http://bit.ly/9sZ8aA